"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."
— Narrated by Steve Jobs, 1997
Watch the ad for the iconic campaign – 'Think Different' Fun fact:
The iMac G3 from 1998 almost single-handedly popularised USB, by ditching traditional ports like ADB and serial in favour of this then-new connector. At the time, USB was still catching on, and Apple's decision to exclude a floppy drive and go all-in on USB helped make it the universal standard it is today!
Mac in Colour
Between 1991 and 2000, Apple introduced a series of groundbreaking Macs that reshaped consumer technology. The iMac G3 (1998) combined powerful performance with vibrant, translucent designs, capturing mainstream attention and boosting sales.
The iBook (1999) featured a clamshell design and introduced wireless connectivity, broadening appeal among mobile users. The PowerMac G4 Cube (2000) showcased innovative engineering in a compact form, though it struggled commercially. This era’s designs laid the groundwork for Apple's resurgence and design legacy.
The era also saw the transition of the Mac's system software into colour for the first time, introducing vibrant colour to match the product lineup of the time.
